SEO is an abbreviation for "search engine optimization." Simply put, SEO is the process of improving your website so that it appears more frequently in Google, Microsoft Bing, and other search engines when people search for your products or services.
The higher the visibility of your pages in search results, the more likely they will be found and clicked on. Finally, the goal of search engine optimization is to help attract website visitors who will become customers, clients, or a returning audience.SEO is an abbreviation for "search engine optimization." Simply put, SEO is the process of improving your website so that it appears more frequently in Google, Microsoft Bing, and other search engines when people search for your products or services.
An SEO audit is the process of assessing your website's performance on search engines. It can be used to identify technical issues preventing a website from ranking as high as possible.
SEO technical site audits are an excellent way to develop actionable plans to outperform your competitors, identify opportunities within your website, identify and fix exit points, and improve customer experiences.
The goal of the audit is to identify as many foundational issues as possible affecting organic search performance. The SEO audit will reveal the following:
SEO technical issues
Issues with website structure
Issues with on-page SEO
Potential off-site issues
Problems with the user experience
Opportunities and gaps in content
Insights into the competitive marketplace
An audit is a routine procedure that should be performed on a regular basis; it is essentially a "health check" for your website.
During a technical SEO audit, three key factors should be considered:
You may not always have the time to address each pain point. Use the 80/20 rule to determine which audit insights are worth acting on. The gist is that 20% of your invested input accounts for 80% of the results. This means that there are a few elements you can concentrate on to significantly improve your technical SEO.
The most important aspect of your site's SEO is what your incoming traffic sees.
However, if your site isn't mobile-friendly, all of that is lost.
Assume you created the most incredible content in the world. It contains information that everyone should read.
People would pay large sums of money to read it. Millions of people are eagerly awaiting word that you've published this new, incredible content.
Then the day arrives, and the notification is sent. Customers are eager to read your article and click the link.
Then your web page takes more than ten seconds to load. Readers are irritated and don't want to wait.
Every second it takes for your web page to load costs you readers and raises your bounce rate.
It doesn't matter how good that piece of content is—your site isn't working properly, and you're losing valuable traffic.
That is only one example of why technical SEO is so important.
Without it, Google and other search engines will be unable to find, crawl, and index your website.
You can help your website rank higher in search results by improving site speed, mobile friendliness, and other technical factors.
Improving your website's ranking can result in increased traffic and sales. Technical SEO is an important component of any SEO strategy and can assist you in meeting your online marketing objectives. If you disregard technical SEO, you are effectively telling Google that you don't care, and believe me, their feelings will be hurt.
SEO best practices are constantly evolving. SEO must adapt whenever a major search engine significantly updates its algorithm.
The good news is that changes in technical SEO are less frequent.
After all, neither search engines nor readers will suddenly decide that slower speeds are acceptable.
If anything, the average acceptable speed will continue to fall. If you want to keep up with SEO demands, your site simply has to be faster.
Your website must be mobile-responsive. This is only going to grow in importance over time.
If you want to prioritise your SEO efforts, start with the technical aspects. Here are the steps you should take to make the most of your technical SEO auditing.
The crawl is the most important part of the SEO audit.
Begin a crawl of your website before doing anything else.
You can use Screaming Frog, Sitebulb, Oncrawl and many more tools to find problems on your site like duplicate content, broken links, low word count, unlinked pagination pages, and excess redirects.
A few Google searches will tell you roughly how well your website ranks. This will assist you in determining where to begin your technical website audit.
What percentage of your pages appears in relevant search results?
Is your website the first to come up when you search for it by name?
In general, where does your website appear in the search results?
An on-page technical SEO audit is a process of evaluating a website's on-page technical elements to identify issues and opportunities for optimization that can improve search engine visibility and user experience.
There are numerous things to consider when evaluating your site and the results of your crawl. Don't let yourself become overwhelmed! Begin by examining duplicate pages, headers, and title tags.
You can use Google Search Console, SEMrush, Ahrefs and other tools to analyze a website's technical elements and generate a comprehensive report of findings and recommendations.
Here are some of the most common issues discovered during technical website audits:
Pages that cannot be indexed by search engines
Non-mobile-friendly webpages
Duplicate content pages Pages with insufficient content
Pages that take a long time to load
There are several ways to keep track of internal and external links on your website, including:
Use Google Search Console: Google Search Console is a free tool provided by Google that allows you to monitor the health and performance of your website. You can use this tool to monitor the internal and external links on your website, identify broken links, and view the linking pages.
Use a link checker tool: There are many link checker tools available online that can help you monitor the internal and external links on your website. These tools crawl your website and generate a report of all the links, highlighting any broken links or redirects.
Some popular link checker tools include Ahrefs, SEMrush, and Screaming Frog.
Use a website analytics tool: Website analytics tools like Google Analytics can provide you with information on the traffic sources and referring domains that are driving traffic to your website. This can help you monitor your external links and track the performance of your link building efforts.
Website speed is a critical factor in providing a good user experience. Slow-loading pages can frustrate visitors and lead to higher bounce rates, which can negatively impact your website's performance.
Your customers do not want to be kept waiting. The longer it takes for your page to load, the more likely your customer will leave.
There are several ways to check the speed of your website, including:
Google PageSpeed Insights: Google PageSpeed Insights is a free tool that analyzes the content of a web page and generates suggestions to make the page faster. It provides a score out of 100 for both mobile and desktop versions of your website, and offers specific recommendations for improving your site's speed.
GTmetrix: GTmetrix is another popular website speed testing tool that provides a detailed analysis of your website's performance, including page speed, page size, and the number of requests. It also offers suggestions for improving your website's speed and performance.
WebPageTest: WebPageTest is a free tool that allows you to test your website's performance from multiple locations and browsers. It provides a detailed analysis of your website's load time, page size, and other performance metrics, and offers suggestions for improving your site's speed.
Before comparing site metrics, you should have a clear idea of what you want to achieve with your website. What are your business goals? Are you trying to increase your website traffic, improve your conversion rate, or reduce your bounce rate?
Once you have set your goals, you need to identify the key metrics that will help you measure progress towards these goals. For example, if your goal is to increase website traffic, you might track metrics such as the number of pageviews, unique visitors, and referral sources.
There are many analytics tools available, such as Google Analytics, that can help you track and analyze your website metrics. Set up an account and start collecting data.
Once you have collected data, you can use the analytics tool to analyze it. Look for trends, patterns, and anomalies in your data. Identify the metrics that are performing well and those that need improvement.
As part of our integrated marketing solutions, we perform an SEO audit on your website to better understand your consumer behaviour. By performing an SEO audit as part of integrated marketing solutions, the goal is to gain a deeper understanding of consumer behavior related to your website. The SEO audit helps us to identify potential issues that might be affecting your website's ranking in search engines, which could impact the user experience and consumer behavior.
By addressing these issues, we improve the user experience, reduce the bounce rate, and ultimately increase engagement and conversion rates.